Custom Print
The idea of having something personally made for a company is generally accepted as a good way of attracting business. The same applies to custom printed tape for packaging. The fact that the package heading for the other side of the country has the company logo or some other recognisable company motif makes it an ideal advertising medium - even when the package is on the move. So as with pens, key fobs and memory sticks the likes of TOTALPACK can make the packaging personal with custom printed tape. The package may be going by air, road or rail, but the way things work, these packages will at some time be viewable to the public and maybe other travellers may respond to the custom printed tape and make an enquiry.
This form of advertising is one which costs very little, and is highly effective. However it is important to make the design such that the custom printed tape is eye catching and also provides the basic information such as a telephone number or a web address. Packages which have a custom printed tape around them are definitely at an advantage over the ones without. ‘Handle with care’ is hardly going to attract business, but the custom printed tape packages will most certainly do so.
Air cargo is used more and more these days, although there are some things which have to go by rail due to cost or size. But with the big courier companies having their own fleets of Boeing 747s around, there is a lot which does travel by air. Custom printed tape is ideal for the journey which will go through the countries largest airport facilities from Miami to Washington, San Francisco to Dallas. On the Santa Fe railroad the trains cross the country snaking their way through the Rocky Mountains, and all the time the packages are carrying the custom printed tape labels as the perfect advert for the company.
Getting the custom printed tape make up is very straightforward and the printers can work with Adobe Illustrator software to do the design if needed. An existing piece of artwork may need re-sizing to fit on the custom printed tape, but that is an easy job for a printer. Once the custom printed tape design is approved then the rolls can be run off. The whole process is simple and easy to manage and there is no doubt the idea of getting a good stock of custom printed tape is a good one.
Having custom tape can set you apart from your competitors. Even in the domestic market there is some benefit in getting some custom printed tape made, but beware of putting addresses on the package. But generally a name on a case is useful and that can be made as custom printed tape, which is hard wearing and makes the black travel case very identifiable on the airport conveyor. How many cases have no identification, let alone custom printed tape for identification!